NIL deals coming to NC High School Athletes

May 8, 2023

Last week the North Carolina High School Athletic Association (NCHSAA) made a landmark decision regarding the Name, Image, and Likeness (NIL) rights of high school student-athletes. The ruling allows high school athletes in North Carolina to profit from their NIL rights starting July 1st.

Previously, student-athletes were not allowed to make any money off their name, image, or likeness without risking their eligibility to participate in high school sports. This meant that they were not able to take advantage of endorsement deals, sponsorships, or any other form of commercial gain, despite their talent and hard work.

The NCHSAA ruling is a major step forward for student-athletes in North Carolina, but it is important to note that there are still limitations. The ruling states that high school athletes cannot use their school's name, logo, or mascot in any endorsements or advertisements. Additionally, the athletes cannot miss any practices or games in order to participate in any commercial activities.

Despite these limitations, the ruling is still a major victory for student-athletes in North Carolina. It recognizes the hard work and dedication that these young athletes put in and allows them to reap the benefits of their talent.